According to HubSpot, the average person can recall 65% of the visual content they see almost three days later. This is more impactful for marketers, given the deteriorating attention span and content overload. Consumers are also becoming more and more impatient wading through irrelevant searches. Thus, the rise of visual search technology.

So, what is visual search?
It is an artificial intelligence technology that allows consumers to conduct an internet search through pictures rather than keywords. Visual search is extremely beneficial for stock libraries like Domeble, to offer our consumers exact matches of what they are looking for. One thing to remember is that it is very different from Image Search which uses a text query to find the desired outcome. Visual search on the other hand is powered by computer vision and aided by machine learning.

What are the benefits of visual search?

1) Effective product discovery
Many times while searching for stock imagery the consumer may not be able to find the exact keywords to type in and the outcome may be rather disappointing. With this technology, a consumer can find a precise match for what they are looking for much faster.

2) Increased Conversions
Visual search will cut the buyer’s journey by half and encourage faster purchasing decisions. Many companies have seen almost an 85 percent increase in conversion after implementing this technology.

3) Stand out from the crowd
With thousands of online stores available on Google, competition is stiff. Visual search is still not widely used, hence we at Domeble decided to be early adopters to stand out from the crowd.

It is certain that this technology is spreading like wildfire and will witness many developments shortly.

[maxbutton id=”1″ ]