Given the current situation, things are changing at a very rapid pace. We anticipate a lot of anxiety, frustration, lowering incomes and instability. But let’s face it we have no choice but to find the best way to utilize our time and make sure we remain creative. As...
First, it was the Geneva Motor Show announcing that their event was being cancelled this year due to the Coronavirus outbreak. This was then swiftly followed by a raft of other trade shows around the world doing the same. The Drum, Europe’s largest media and...
As the resolution and quality of 360° HDRI domes has increased over the past few years, I have wondered whether their use could extend further than originally intended, which was to supply the lighting and reflection to a 3D model. There is so much information packed...
I became acquainted with CGI somewhere in early 2007, through the marketing directors of leading auto brands. It was the new buzzword. I was one of the early adopters of digital imaging as a photographer in the mid 90’s and being quick to understand and adopt new...
As an automotive location photographer that has travelled globally on commissions with large photographic crews, and like many in the industry have returned not only with great images, but also lots of stories to go with each shoot, it’s understandable to see...