I’ve written blogs and articles before on the subject of how important great quality 360 HDRI’s are, but I felt it important to take a deeper dive into why tonal range dynamics and pixel quality are in the spotlight more than ever. Let’s start with the traditional...
I have 2 kids in their late teens and I observe how they consume social media, how they trawl through endless pages of drivel on Instagram and TikTok with no care whatsoever or even a nod to the quality of what they are looking at. Does this mean then that quality and...
The curtain has been pulled back on the world of possibilities in CGI, like Toto unveiling the Wizard of Oz. More to the point is the speed and cost savings that modern CG practices bring to the production table, which enables creatives to push the boundaries of their...
That age-old saying that carries so much truth says if you’re the “jack of all trades you are the master of none”, but modern creative productions and a huge demand on multi-discipline structures mean that perhaps that age-old saying needs to be re-written....