Advertising campaigns using still images have always traditionally followed a route of 4 – 8 images, all creatively crafted to maintain a look and feel that is a constant or a visual signature that defines the identity of the campaign. In the old world, when...
How did you become a CGI artist? A little over 10 years ago I was working as a Retoucher and we had an automotive client that would constantly brief in model changes to their cars. This client would struggle to supply us with alloy wheels and car trim photography at...
Nobody really quite knows yet. One thing we do know though is that we have all had to adapt and change how we are behaving to suit the circumstances of working from home. Everyone seems to be finding their own way to carry on with their day-to-day business. There are...
Staying visible is now more important than ever. Brands and the way they present themselves have to react to this new reality. We are all now using the internet working from home, having virtual meetings and keeping our businesses ticking over as best we can. The...
A number of technological transformations have been taking place in recent years, but given the current circumstances, they have become more rampant. One such new age technology that has transformed customer experience is Virtual Reality. Amongst other benefits, this...
